Praxis Rumen Stanchev is a dental practice located in Bodenheim, Germany. In a segment where personal attitude, care and reliability are preferred advantages, the dentistry is naturally named after its founder.
We were tasked to create a visual language to capture and represent the year-long reputation and professionalism of the clinic. The name has been shortened to a monogram as a brand mark and built up with an incorporated sparkle symbol. It encapsulates the precision and high quality of the service, also referencing the impeccable look a person leaves with after an appointment.
The visual language found application in a diverse set of materials — from various print ones to a wayfinding system, apparel and web design.
We were tasked to create a visual language to capture and represent the year-long reputation and professionalism of the clinic. The name has been shortened to a monogram as a brand mark and built up with an incorporated sparkle symbol. It encapsulates the precision and high quality of the service, also referencing the impeccable look a person leaves with after an appointment.
The visual language found application in a diverse set of materials — from various print ones to a wayfinding system, apparel and web design.
Logo Structure ,
Color Palette & Iconography
Color Palette & Iconography
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Print, Navigation & Web
Credits
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Creative Direction: Ivaylo Nedkov
Graphic Design: Daniela Mihaylova
Animation: Nadezhda Gavadinova
Web Design: Daniela Mihaylova
Client Service: Dessi Doytcheva
Photography: Tsvetislava Koleva
Web Design: Daniela Mihaylova
Client Service: Dessi Doytcheva
Photography: Tsvetislava Koleva
